The eReader Revolution: A Replacement Technology? Gordon S. Black

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Published: April 28th 2011

Kindle Edition

41 pages


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The eReader Revolution: A Replacement Technology?  by  Gordon S. Black

The eReader Revolution: A Replacement Technology? by Gordon S. Black
April 28th 2011 | Kindle Edition | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 41 pages | ISBN: | 6.44 Mb

The sale of eReaders is exploding, and with it the entire market for paper books is collapsing. This analysis of the replacement process, and its consequences, is by one of the b est-known market analysts in America – the founder of HarrisMoreThe sale of eReaders is exploding, and with it the entire market for paper books is collapsing.

This analysis of the replacement process, and its consequences, is by one of the b est-known market analysts in America – the founder of Harris Interactive. This is a must-read for everyone who is affected by this revolution, which appears to be the fastest growing technology replacement in history.Dr. Black argues that the current data on eReader sales indicate that we are witnessing the single fastest growing replacement technology in history -- from four million eReaders of all types at the end of 2009 to more than 120 million units by the end of 2012 in the United States alone.

He predicts that fiction paper books will decline to less than half the market during the middle of next year, with profound disruption for the retail store segment of the market.The report also maps out likely new areas of opportunity for everyone (and investment) in the industry -- both new and established authors, agents, publishers and even retail. He also believes that the failure to act will doom many old line publishers and retailers to bandruptcy. This is a must-read for anyone who wishes to stay ahead of the effects of this revolution in reading throughout the world.



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